NEED FOR
SPONSORS |
Sponsors have always been vital to the work of
VASA because it is a not-for-profit organisation which relies
on relatively low membership fees for its sole regular income.
It also aims to make a profit from the Annual Convention but this
is becoming harder to do while still holding the cost to delegates
extremely low on capital city convention standards.
Funds are absorbed on the primary tasks of VASA - training and
communications.
Members and related organisations who believe in the philosophies
of VASA may contribute funds for specific projects, such as the
printing of the 'Hot Air' newsletter, maintenance of the website
or special consumer brochures. A large variety of sponsorships
are available every year for the annual convention and trade show. |
VASA AS A
SPONSOR RESOURCE |
VASA was formed at a critical moment in time for
the airconditioning and refrigerant industries.
It has proved by its achievements with government authorities,
regulatory groups, insurance industry and others that despite
its relatively small size, it possesses the largest proportion
of the power within the motor vehicle airconditioning aftermarket
industry. It is in fact one of the few industry bodies which embraces
all levels, from OEM's through to wholesalers, the retail service
centres, large and small, technical experts and training institutions.
It has developed its negotiating and lobbying skills to a professional
level and as a result, earned the respect of OEM's, government
bodies, the EPA, Standards authorities and many others.
VASA has much more to offer than simply access to its membership,
as strong as this may be in the area of professional practise.
Its database is three times the size of the membership and it
has the ability to communicate its policies and philosophies to
a wide audience. With its active website, VASA's information is
available to a considerably wider audience.
VASA has the badge of office, its independence, technical expertise,
environmental awareness and clear vision of a mono-refrigerant
industry.
It is under no illusion about the future of the traditional air
conditioning workshop, hence the accelerated program of change
through training, marketing and better business practices. The
alliance with the Douglas Mawson Institute in Adelaide has given
VASA the substance to claim that it is one of the few automotive
organisations with a national training and business improvement
perspective. |
MEASUREMENT OF BENEFITS |
Sponsors should expect to be able to measure the
benefits they derive from alliances with VASA.
Minimum
Some organisations prefer a minimalist, or low profile benefit,
happy in the belief that VASA's work needs to continue because
it benefits the common good and therefore the sponsor benefits
by association.
Medium
Some sponsors are happy with `naming rights' to a particular
publication or event.
Maximum
Others wish to present their point of view on the industry or
a product to members of VASA through the communication resources
available to them ie Hot Air and the Website.
In general terms, the exposure offered through sponsorship to
members and others is a form of advertising, or more correctly,
advertorial. Rather than blatant advertising based on price advantage,
VASA's policy is to encourage more of the corporate advertorial
type of information, regarding breakthroughs in design, new products,
research reports on products, improvements in product range, new
offices or contacts etc. If in doubt about this requirement, please
contact the VASA secretariat and editor of Hot Air on secretary@vasa.org.au
and ask the questions. |
